Welcome!
Hello, cat lovers! Welcome to the very first blog post of Midnight Mouser. I wanted to take this opportunity to share a bit about myself, my lifelong love affair with black cats, and how this passion led me to create Midnight Mouser. I’ll also give you a sneak peek of what to expect from this blog and our unique product line. So let’s get started!
My Story: A Life Enriched by Black Cats
From my earliest memories, black cats have been a constant in my life. My family has always been drawn to these beautiful animals, adopting them from shelters or taking in strays that mysteriously showed up at our doorstep. Growing up, I was fascinated by their sleek coats, piercing eyes, and the air of mystery that seems to follow them like a shadow.
As I grew older, I noticed that black cats often had a bad rap, steeped in superstitions and myths that had no basis in reality. In many cultures, they are wrongly considered unlucky or malevolent. It was heart-wrenching to learn that black cats are less likely to be adopted from shelters, often waiting longer for their forever homes than cats of other colors. This unfair stigma further fueled my desire to make a difference.
The Birth of Midnight Mouser
I grew up with a very logical brain and a strong attention to detail. However, I also had a creative streak in me. I've spent the last few decades building my professional career as a paralegal. This profession speaks to my eye for detail and my logical nature, but it doesn't do much for expressing creativity. I felt a desire to incorporate some creativity in my life, and what better way to do that than to combine it with one of my passions? I've always felt a special connection with black cats. My house does not feel quite like a home without one. It felt like the perfect marriage. Thus, Midnight Mouser was born!
I create designs that focus on black cats and speak to those who love them. I want to use my logical skills to produce products with the highest quality possible, leaving no detail unchecked. I desire to create a space that not only offers high-quality black cat-themed products, but also educates people on the joys and benefits of sharing their lives with these amazing felines.
What Sets Us Apart
When you shop at Midnight Mouser, you’re not just buying stuff; you’re investing in a cause. We source our materials responsibly, ensuring they meet ethical and sustainability standards. Our designs are thoughtfully created to capture the essence of black cats—whether it’s their playful antics, graceful beauty, or the mythical allure that surrounds them.
We’re not just a business; we’re a community of black cat lovers. That’s why a portion of our profits goes toward various 501(c)(3) black cat rescue organizations and shelters, helping to improve the lives of black cats in need. We believe that all black cats deserve a happy, healthy life and a loving, forever home.
What to Expect from This Blog
This blog is an extension of our mission to celebrate, educate, and advocate for black cats. Here you’ll find a wide array of topics ranging from cat care, fashion tips, lifestyle advice, DIY projects, and so much more, all centered around our love for black cats.
Expect guest posts from veterinarians, interviews with cat shelter owners, and spotlight features on customers who have inspiring stories to share. We’ll also be debuting our new product designs here and perhaps even hosting a few giveaways!
Join Our Community
We’re excited to have you as a part of our community. Whether you’re here to learn, shop, or just share in our collective love for black cats, we welcome you with open arms, fuzzy snuggles, and lots of biscuits.
Stay tuned for our upcoming posts and don’t forget to follow us on Instagram (@midnightmouser) to stay up-to-date with everything that’s happening at Midnight Mouser.
Thank you for being a part of this journey. Together, we can dispel the myths surrounding black cats and give them the love and recognition they so richly deserve.
Purr-fectly yours,
Elizabeth
Founder of Midnight Mouser